Bonus Bucks Program
Community Foodworks incentivizes customers who shop at our farmers markets using Federal nutrition benefits to buy more healthy food by offering bonus bucks. Customers who shop with WIC (Women, Infants, and Children) and Senior Farmers Market Nutrition Program (FMNP), and/or SNAP (food stamps) benefits can receive up to $10 in matching funds each week. We operate one of the largest incentive programs in the region. In 2014, more than 20% of all WIC FMNP redeemed in Washington, DC were spent at our Columbia Heights market.
Since our start in 2010, we have distributed over $75,000 in bonus bucks to low-income market shoppers.
Community Foodworks launched Washington, D.C.’s first formal farmers market-based nutrition education program in 2014 through a partnership with Share our Strength, a national anti-hunger organization, and Giant at the Columbia Heights Farmers Market. This program, which consisted of tours based on the Cooking Matters at the Store (CMATS) curriculum modified to fit the farmers market context, included both the farmers market and neighboring Giant supermarket and focused on skills such as reading food labels, comparing unit prices, identifying whole grains, and shopping for fresh, local produce on a budget.
Fruit & Vegetable Prescription Program (FVRx)®
FVRx is a unique weekly incentive program that aims to improve health outcomes among overweight and obese children by increasing fresh fruit and vegetable consumption. Doctors write “prescriptions” that participants can redeem for fruits and vegetables at local farmers markets (typically $1 per household member per day).
FVRx is an initiative of Unity Healthcare and DC Greens, with funding and support from Wholesome Wave. The Columbia Heights Farmers Market was one of the first FVRx implementation sites and has been the largest farmers market partner for the FVRx program since it began.